SloganEUizer or why build a database of slogans for #ep2014


I follow avidly the election campaign(s) for the European Parliament1. So I started SloganEUizer, a database of slogans used by political parties, independent candidates, and the EP to win the elections (or, in the case of the EP, “only” to increase voter turnout).

Many of my friends follow #ep2014 too, so I got some of them to contribute slogans. It thus became a crowdsourced database, so it would be great if you joined too!

The goal of SloganEUizer is two-fold

- be able to say what were the winning slogans, once the candidates are elected,
- draw a picture of how the EU is framed2 by the main electoral families in the EU, as slogans are supposed to be3 the essence, expressed in words, of the way a party positions itself. Gist of the party’s ideas and messages, the slogan becomes, through repetition, a part of the party’s identity. The slogan says to whom a party addresses itself.

A more ambitious goal for SloganEUizer could be to also look at how these slogans will have been “voiced” (vocare4) in social media: was the slogan able to get as many people “in” as possible, and to extend online the gathering-cry (=sluagh-ghairm, in Scottish, which is actually the very origin of the word slogan)?

Other places where SloganEUizer is mentioned.






1. Plus I want to learn a bit of Drupal
2. Idea inspired by this post by Jon Worth
3. As defined by Mihaela Nicola and Dan Petre
4. Jean-Noel Kapferer, “Strategic brand management”


Tagged with: , ,
Posted in EP2014, EU affairs, Social Media
0 comments on “SloganEUizer or why build a database of slogans for #ep2014
1 Pings/Trackbacks for "SloganEUizer or why build a database of slogans for #ep2014"
  1. […] I’ve mentioned here some of the motives that could make such a database useful. Do you like the idea too? Tell me how […]

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>